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Madame Tussauds - MTV Music Experience
Role
Creative, Art Director
Project type
Interactive installation
Location
Sydney, New South Wales, AU
How do you give celebrity wannabes a full music artist experience? You join forces with Madame Tussauds and MTV to create a state-of-the-art digital experience that takes Madame Tussauds guests on a journey to stardom!
Upon entry to the MTV Music Experience at Madame Tussauds Sydney, guests are invited to record their very own duet with their favourite pop icons, followed by dancing to Smooth Criminal on stage with an AR Michael Jackson.
Guests then take the MTV stage to accept an MTV Music Video award with Adele, complete with epic stage lighting effects, the sound of a crowd going wild and a teleprompter to remind guests who to thank when giving their acceptance speech. The experience is captured digitally so guests can share their experience on social media.
Following the award acceptance, guests go backstage for a VR experience where they place their heads into the MTV moon man's helmet to see what it's like to be rocking out on stage at an MTV sponsored music festival.
